Steve Bobadilla
MCS 355
4/22/17
Reflection #6
Dr. Snyder
The One and Only: Kevin Hart
In this case study, I will be analyzing
the well-traveled and very funny comedian Kevin Hart’s use of his Twitter
account. He emphasizes the fact that hard work pays off, he also conveys positivity
though all his tweets, especially in responses. He interacts with his fans
directly through all social media platforms. He is very consistent, which make
him more accessible to his fans. He keeps his fans engaged by utilizing Twitter
as a marketing and promotional tool. Some videos he posts on Twitter is him
trying out products from big named companies such as Nike and Apple. He is also
known for being into physical fitness. He has several videos of himself working
out with friends. I also think that collaborations with other famous icons help
him significantly in reaching other audiences. This also allows him to explore
different markets. In other words, he is networking which is essential to
expanding horizons. He is also a well-known author who constantly asks his fans
for suggestions of topics for his books. He is the busiest comedian to-date, he
is also the most popular on social media. His tweets are funny and witty, some
are inspirational as well. Below are some examples of some of his tweets. In Marwick
& Boyd’s essay he states that, “Celebrity practitioners reveal what appears
to be personal information to create a sense of intimacy between participant
and follower, publicly acknowledge fans, and use language and cultural
references to create affiliations with followers” (Marwick & Boyd, 139). One of his famous quotes is “ I know I’m
short, but I think I would be a great basketball player.” He said this at the 2014 NBA Celebrity All-star Game, when he won the MVP award. He enjoys utilizing simple abbreviated
words to relate more to his audience. Kevin Hart, effectively engages with his
audience, through this medium. His use of emoji’s is also very evident. One of
his main goals is to keep his audience up to date with about his personal life.
In conclusion, I believe Kevin Hart is using Twitter as his main outlet in
reaching all his fans, weather they are local and in other parts of the world.
Works Cited:
Marwick, A., & Boyd, D.
(139-142), To See and Be Seen: Celebrity
Practice on Twitter. Retrieved April 22, 2017.
@KevinHart4real (2016, July, 11). Big things happening this week!
The #HustleHarts launch in red/blue this Saturday: gonike.me/hustle. Retrieved
from http://twitter.com.
@KevinHart4real (2017, Apr 20). Today is our 5yr anniversary
of “ Think Like A Man” AKA the movie that changed my life. Retrieved from http://twitter.com.
@ KevinHart4real (2017, Jul,12). Me & @SerenaWilliams
jammed so much hustle into our new Nike + Training Club workout. gonike.me/hart_serena.
Retrieved from http://twitter.com
@ KevinHart4real (2017, Apr, 22). My name is Kevin Hart and
I WORK HARD!!! That pretty much sums me up!!! Everybody Wants to Be Famous But
Nobody Want To Do The Work. Retrieved from http://twitter.com
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