6 Rules of Social Media
Finding the best platform relies on you being able to find a platform that fits the needs of your company. There is no point in using a social media platform like Instagram or Snapchat if your company is not visually focused. Instead you could choose a platform like Facebook, that enables the user to get customer reviews, photos, and locations all on the same page. Using the best possible social media platform is also key for a company because it has to reach the right customers. A customer might not be looking for a company like a Law firm on Instagram but instead may be looking on Facebook or Google+ for Law firms.
2. Do not use the companies account as a personal account
The worst idea is for a person at the company to use the social media account as their own personal one. If someone uses the companies account as their personal account it can lead to problems like personal information becoming public or they end up saying something that is not good for the company. A personal account should remain personal and not become someones business account at the same time.
3. Do not respond to "trolls"
Responding to "trolls" on social media (if it has a commenting system) is the worst way to get people talking about your business. "Trolls" are mainly trying to get people to react and comment out of emotion rather than using thought. When a business responds to a "troll" it usually does not end very well for the company and the comments by the company are usually deleted (or the post) and then a comment has to be put out in order to make the business seem like they are still in the right. A business has the ability to reply to people but in some circumstances it is not necessary to respond to all comments on a posting.
4. Quality Control
A company MUST maintain some form of quality control on the posts. Although the internet allows relaxed grammar rules, it is still necessary for a company to make sure that it showing the public it is a company worth spending money on. When a company does not practice good quality control methods on social media it makes the public think the company is not as good as other companies in the same field.
5. Interact with the audience
The best way to get people to show an interest in the company is by interacting with the audience. Audience interaction is also helpful for people to find more information about the company and the products, as well as seeing that there is a human element to the company. The interactions the social media account holder has with the audience can also bring in new customers if the interactions are good with users and word of mouth can bring in more followers, likes, or visitors to the page.
6. Quality of posts not quantity of posts
A company that posts too much may not have the same quality as a company who posts a lower amount of time. The idea of having a post every single day may seem like a good idea, however the opposite is true. If a company posts a lot it may not have the same amount of quality as a company who spends more time on posting something at a lower rate. The quality of posting may allow for several people to see what is being posted, before it is posted, and make sure that nothing harmful is posted. Too many posts can cause problems if a post has racist, sexist, or harmful meanings behind it.
Kaplan, Andreas M., “Users of the World, Unite! The Challenges and Opportunities of Social Media,” Business Horizons (2010) 53, 59-68
Gunelius, Susan. “10 Laws of Social Media Marketing.” February 16, 2011. Accessed February 27, 2017. https://www.entrepreneur.com/article/218160.
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