Stephen Peller
Tyler Walsh
Steve Bobadilla
MCS 355, Project #1
2/20/17
In the Eyes of Dijck:
Instagram
Instagram
is one of the newer social media applications and uses the concept of photos to
tell stories instead of text. In the last couple of years Instagram has been
able to implement short video as well as photos. In Dijck’s book, “The Culture
of Connectivity,” we see how there are six categories that are a part of social
media applications.
The first
category is the technology behind the application. This is mainly based upon
the type of application behind the creation and updating of the application.
Instagram began to share photos to one’s followers. Instagram then allows
people to comment on the photos. The next technological update to Instagram was
how they began allowing people to post videos under thirty seconds in length.
This update was mainly in response to Twitter creating a website/application
called Vine allowing users to upload videos under seven seconds in
length.
The second
category in Dijck’s book is the Users and Usage. This category is mainly
reliant on how many people use Instagram and how they use it. Instagram is
available to anyone with a smartphone that can support Instagram. Users can
follow anyone they want who has the application and view it on the computer if
they want. Users can range from celebrities, athletes, cosplayers, or just the
everyday person.
Content is
the third category stated by Dijck. In this category, we see how Instagram can
have a very wide range of content. The photos and videos posted by users can be
based upon what they have for dinner, a party they are going to, or meeting
someone and taking a “selfie” with them and then sharing it with the rest of
the world. The content also does have to fall into specific guidelines for it
to remain on the website.
The fourth
category of Dijcks model is ownership. This is mainly based upon the idea of
who owns the content and the website. Currently the social media company
Facebook owns Instagram. The main issue with posting photos on Instagram is who
owns the photos and videos posted. This issue is mainly due to people not
realizing that their photos can be used by Instagram to gather profit for
advertisements by selling the photos to possible advertisers. The only way to
find out who owns the photos is to read the terms of service and decide if it
is fine with the person to post photos on Instagram.
Category
number five is the governance of Instagram. This is used to describe who owns
the website and is responsible for both maintaining the website and making sure
the rules are enforced. The governance of Instagram is mainly done by Facebook
and people are hired to make sure the terms of use for posting photos are not
broken by users and that they follow all the rules.
The final
category in Dijck’s model is the Business Model. This is mainly based upon the
way that Instagram makes money and how they market themselves to advertisers.
Instagram mainly makes money from the selling of advertising space on the
website and by selling some users photos and information to the companies. This
business model is effective in getting the most information the quickest way.
We see how Facebook and Twitter rely on similar business models and have been
able to make millions of dollars each year this way.
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