They don't want you to reach 1M follows on Instagram. They don't want you to get that Fit Tea endorsement. It's because they don't want you to be successful.
But don't let them stop you!
Whether you're developing a digital brand for yourself or for a business, social media is a critical feature when it comes to success. While it's easy to create profiles on social media, developing a digital image for yourself is entirely different. There isn't a one-size-fits-all approach when it comes to building a successful profile on social media, there are some core aspects that are beneficial on any helpful on any scale. Below are six major keys that can help you achieve all of the previously mentioned goals and more.
Being present on social media platforms is a necessity for anyone interested in creating a digital image for themselves or their business, but whether or not certain social media networks are beneficial to that image is often overlooked. Before creating a new profile, you should ask yourself if the site you’re joining is a platform that you want to be seen on. Likewise, you should know whether or not the people you want to be seen by are present on that same platform.
Yes, another “obvious” tip, but being active means more than just logging on daily or posting regular updates. Engaging with other users is a major key to success.
The face behind Sitting Pretty Style told me that being honest was one of the biggest factors when it came to gaining and maintaining followers on social media, and its true. People look for meaningful interactions even in the digital world. Don't get too wrapped in presenting the"perfect image" that you stop being authentic.
What’s the point of crafting a digital identity if the people you want to connect with aren't interested because they #cantrelate?
The beauty of today’s social media sites is that many of them can connect to each other. Even better, there are additional tools that help keep everything together!
So there you have it. Six major keys to help you be successful on social media.
Be present (on the right sites)
Being present on social media platforms is a necessity for anyone interested in creating a digital image for themselves or their business, but whether or not certain social media networks are beneficial to that image is often overlooked. Before creating a new profile, you should ask yourself if the site you’re joining is a platform that you want to be seen on. Likewise, you should know whether or not the people you want to be seen by are present on that same platform.
Be active
Yes, another “obvious” tip, but being active means more than just logging on daily or posting regular updates. Engaging with other users is a major key to success.
Be honest
The face behind Sitting Pretty Style told me that being honest was one of the biggest factors when it came to gaining and maintaining followers on social media, and its true. People look for meaningful interactions even in the digital world. Don't get too wrapped in presenting the"perfect image" that you stop being authentic.
Be relatable
What’s the point of crafting a digital identity if the people you want to connect with aren't interested because they #cantrelate?
Being relatable ties into being honest. Most people view themselves as honest, so how can they relate with someone who's dishonest?
Integrate your profiles
The beauty of today’s social media sites is that many of them can connect to each other. Even better, there are additional tools that help keep everything together!
So there you have it. Six major keys to help you be successful on social media.
Sources:
"DJ Khaled "Energy" GIF." n.d. http://giphy.com/gifs/dj-khaled-grammys-2016-major-key-wtHolvfjB1ToI.
"DJ Khaled Holding a Key GIF." Aloe Lion. n.d. http://aloelion.tumblr.com/post/137635092794.
"DJ Khaled "I'm just being me" GIF." n.d. http://giphy.com/gifs/hiphopawards-bet-hip-hop-awards-2016-26ufpBS0ukrGS9hle.
"DJ Khaled "Never Surrender" GIF." Giphy. n.d. http://giphy.com/gifs/dj-FmktBP6sHHKec.
"DJ Khaled "You Played Yourself" GIF." Giphy. n.d. http://giphy.com/gifs/key-dj-khaled-major-l3zoMDcQyd9FA2u2Y.
Kaplan, Andreas M., and Michael Haenlein. "Users of the world, unite! The Challenges and opportunities of Social Media." Business Horizons 53 (2010), 59-68. doi: 10.1016/j.bushor.2009.09.003.
Kietzmann, Jan H., Kristopher Hermkens, Ian P. McCarthy, and Bruno S. Silvestre. "Social media? Get serious! Understanding the functional building blocks of social media." Business Horizons 54 (2011), 241-251. doi: 10.1016/j.bushor.2011.01.005.
Mahagoni, Madisyn. "DJ Khaled." n.d. http://madisynmahagoni.com/post/137509027907/dj-khaled-art-by-madisyn-mahagoni.
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