6 Ways to Ensure you're getting the best social media experience possible

Sometimes social media can be intimidating. Follow this article to figure out how to get the best experience for your company!!

1. Know your audience

No matter what you're trying to sell, you need to know who your audience is. If you're trying to sell children's movies, you'll want to market your product in a way that attracts both kids and parents. For this, try using a site like Facebook. Facebook has more adult users who have children than sites like Twitter or Instagram, and you can pay to have your page seen on people's profiles in a certain location. 

2. How active are you trying to be?

On sites like Twitter, it is considered acceptable to post multiple times in one day. You can reply to other users, letting them know about your product if they tweet an issue they are having that is related. On platforms like Instagram, however, it is often frowned upon to post more than once or twice in a day; many people get frustrated and unfollow accounts that do this. Whichever platform you're using, make sure you know how to get all your information out in as little posts as possible if need be. 

3. What kind of information do you want?

If you're looking to get information on your product users, social networking sites would be the best way to go, rather than a blog or a virtual social world. Social networking sites require users to make profiles and input information about themselves that is available to anyone on the internet. Sites like Facebook use cookies to track what sites their users are looking at when they're not on Facebook, and then present them with ads for things relating to those websites. You can use this to your advantage, and pay Facebook to use an ad for your product whenever someone looks at something of your competitors. You can also promote your page, and for a small fee have it appear on thousands of profiles. 

4. Make your presence known

According to Business Horizons, presence "represents the extent to which users can know if other users are accessible." If you have a social media platform in use but only post updates once a week or every two weeks, people may not even know that it's there. Make sure to be updating your profiles enough, even offering some kind of deal to customers if it fits your business model. 

5. Collaborate on projects

If you want more notice and recognition, collaborate on social media with other companies who have similar goals to yours. Collaborating on projects can present your company to a wider range of users, as well as the company you're collaborating with. 

6. Make sure your accounts are all linked

With all of the various types of social media you can use, something you can do to make your life much easier is link all of your accounts. When you post something on Instagram or Twitter, you can also send it through to Facebook, Tumblr, or many other social sites. This makes your life easier and allows you to reach more potential customers. 


Use these tips to ensure that your business does as best as it can on social media!

Works Cited:
All GIFs taken from giphy.com

Kaplan, Andreas M., “Users of the World, Unite! The Challenges and Opportunities of Social Media,” Business Horizons (2010) 53, 59-68

Kietzmann J.H. et al., “Social media?  Get Serious! Understanding the Functional Building Blocks of Social Media,” Business Horizons (2011) 54, 241-251,